• العربية

Marketing Management

This course provides an introduction to the principles and practices of marketing management. It explores consumer and organizational decision processes that underlie choices of products and services. Knowledge of these decision-making processes and competitive dynamics are used to determine how businesses should make economic and social decisions about product and service pricing, as well as promotional and distribution strategies. In short, we will ask “how can we create and deliver socioeconomic value on an ethical and sustainable basis.”