• العربية

Decision Analysis for Business

Business practices have become increasingly data-driven and oriented around analytics that improve the yield in marketing, sales, leads and responses. Identifying what methods are available to derive quantitative insight and then developing and delivering those insights is an emerging and increasingly valuable discipline within business. In this course, we will address quantitative methods, from the most basic developing a response curve, to the more highly sophisticated advertising allocation models, conjoint analysis, forecast methods, and whatever entails the making of value judgments. The course is designed to complement the Marketing Management course using a more applied analytical framework.